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Economic Diplomacy Deputy Ministry of Foreign Affairs of the I.R. IranBusiness OpportunitiesE-Commerce and Digital Marketing
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Iran e-Commerce Report

Iran e-Commerce Report

The following document is the annual report of Iran's e-commerce in 2021. In this report, e-commerce indicators have been measured, monitored, and discussed in three categories: "e-commerce infrastructure", "e-commerce market size", and "Methodology and Demography of e-commerce". The data needed to measure e-commerce infrastructure and performance indicators have been collected from recourses such as World Bank reports, Statistics Center of Iran, the Central Bank of the Islamic Republic of Iran, and the Ministry of Communications and Information Technology. The data needed to measure the Demography of e-commerce has been collected from a questionnaire completed by a number of online businesses. The main results of the e-commerce report of Iran in 20 Mar 2020 - 20 Mar 2021 are as follows:

E-Commerce Infrastructure:

  • Internet penetration rate has reached 127.2%, which has increased by 13% compared to the previous year.
  • Smart phone penetration rate has reached 166%, which has increased by 6% compared to the previous year.
  • More than 1317000 electronic signature certificates have been issued in the country's public key infrastructure, which has increased by 124% compared to the previous year.


E-Commerce Market Size:

  • The nominal volume of e-commerce transactions was 1,237 thousand billion Toman, which has increased by 13% compared to the previous year.
  • The average amount of each online purchase is 343 thousand Toman.
  • The total number of e-commerce transactions was about 3.6 billion, which has increased by 14% compared to the previous year.
  • The total number of G2G/G2B was more than 345 thousand, which has increased by 2% compared to the previous year.


E-Commerce Methods and Demography:

  • Number of eNamad trust seals issued to ecommerce units was more than 35000, which has increased by 5% compared to the previous year.
  • Issuing Gray enamad for small online businesses has been started in Azar 1400 and more than 3800 gray enamad had been issued until end of 1400.
  • 80 % of e-commerce units with e-Namad license, use social networks in addition to website.
  • About 94% of ecommerce units, use personal investors for deployment.
  • About 60% of ecommerce units, use <> for delivery of goods.
  • 60% of ecommerce units with e-Namad license owners, are between 30 and 40 years old.
  • 78% of ecommerce units owners, who have received e-Namad license, have natural character type.

Iran Center for e-commerce Development

Here are some of the most popular Iran websites:

Digikala

Perhaps the most well-known Iran websites for shopping, which currently firmly controls the Iranian market, is Digikala. In doing so, Digikala established itself as a successful business and the country’s e-commerce pioneer, opening the path for other entrepreneurs. This online company began by selling electronics and computer products, but it has subsequently broadened its product offerings to include various other areas. On Digikala, you may buy a variety of different products, including books, music instruments, footwear, household equipment, and cosmetics, among other things. Seriously, you can find anything in Digikala.

Snapp Market

Snapp Market is an online supermarket store working since 2019 in Tehran. Snapp Market is not just a grocery, but it also sells fruits, kitchen utensils, and even stationery, all of which are available to buy. Customers may now make orders via the company’s websites and mobile apps in Tehran and other cities. Snapp Market’s mission is to supply high-quality items at an affordable price to its customers. Because of the rising cost of goods, Snapp Market strives to constantly provide items from the most reputable brands while still maintaining reasonable pricing. If you’re visiting Iran and would like to order from Snapp Market, all you have to do is install the Snapp Market app from your phone or visit its website. You can find what you need easily because items are appropriately categorized.

Aparat

Aparat founded in 2010, is the most popular video-sharing platform in Iran. Millions of Persian speaking users from around the world use Aparat on a regular basis.

Alibaba

Alibaba is known for travel, a large company with 700 colleagues that along with brands such as Jabama, Dr. Next, Simorgh, Avayar and others have constituted the Alibaba Group Holding. Alibaba was one of the first companies that provided the online purchase and reservation of tickets, hotels, tours and accommodation to be the cotraveler of all trips. As of today, Alibaba is the leader of tourism industry in Iran. Its headquarter, named “the First Day”, is in Azadi Innovation Factory.

Divar

Divar is the largest platform for direct purchase and sale of goods in Iran, which with more than 35 million active users, has revolutionized the culture of buying and selling goods and has affected the lifestyle of millions of Iranians.

Varzesh3

Varzesh3 is an Iranian sports news website that was launched in 2010. This site includes: sports news, ranking leagues, popular tournaments, Live streaming and live results of world games, sports videos, sports newspapers, Pictures of players and predictions.

Price comparison search engines in Iranian online shops:

Torob

Torob is a smart shopping search engine that helps millions of users from all over Iran find the best price for more than 6 million products listed from more than 12 thousand shops. Its vision is to provide users with every possible shopping choice.

Emalls

Emalls is a comprehensive price & product comparison service. Emalls helps consumers find, discover, research and compare products.

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